Friday, September 22, 2006

Coke Zero - for men, not for killing Diet Coke with Splenda

It's funny enough that someone decided it was time to create a new diet cola and sell it to men. It gets even worse when people get very upset about it, thinking Zero was just a corporate conspiracy intended to kill Diet Coke with Splenda. Did Coke go overboard with 3 straight-up diet colas? Sure. I don't think it's worth questioning their motives, though. The evidence is clear that Zero was, from the start, intended to be a distinct brand - the undiet cola, the sugarless cola for men. Yes, its presence in the marketplace could have helped spell Diet Coke with Splenda's doom, but there's no reason to get conspiratorial about it.

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