headlines proved utterly useless

if there's one thing that's great about the spread of internet technologies that allow people to share news with friends, it's the fact that we are no longer at the mercy of a newspaper's own inane headlines. i realize that there's a special art to reeling in readers, and that some papers manage to do it in an entertaining manner. however, now when anyone can come up with their own tagline and post a link, there's much greater opportunity to reach people, and they might actually say what they found to be the most useful information in an article. i will get to a point in my life where i stop reading articles that i am only interested in to confirm that i already know the 'new' thing that is referenced. how much better is it when a friend sends a link and 'this is about these new purple apples' than when you see something like 'new apples dazzle with shocking hue.'