Saturday, October 16, 2010

the problem with beverages

despite the many glorious years i have spent working in the beverage industry, i have to acknowledge some difficulty that exists when choosing the right thing to drink. first, there's the fact that water has to be modified with nutritional and flavorful additives to be even palatable, sort of the way older music regains its swagger when chopped, filtered, and pressed into service in the context of a new song. water, the kind from the tap or the filtration system, is that song you've heard ten thousand times on the morning drive show between six and nine am. no one's going back to plain water.

with that eliminated, there's always that american classic, milk, which now comes from cows treated with strange hormones. it seems they never make the promise to use zero hormones, just certain types of hormones will not be used. i am out on milk.

soda, while near and dear to my heart, isn't always a ten pm saturday with a novel type of beverage. declining in popularity, inevitably to remain a significant part of our culture as it takes on cigarette-like levels of high culture stigma, soda can't take us everywhere. it still does a lot, and of course if my career ever makes something of itself, it'll have a much bigger role than it's had in decades.

i do not trust the juice or essence of most fruits and vegetables. never having spoken latin, i feel uncomfortable in the way these items escape true description. their names not being their real names, i find it difficult to connect them meaningfully to any concept. as a compromise, i have told myself that i am willing to eat any and all juices of alphabetically shaped origin. bananas, however, are notoriously non-juiceable, and i have yet to decide whether things such as cherries and grapes resemble letters. there are those donut shaped peaches, but they lack an empty middle and thus are no more alphabetical than an orange.

other beverages are usually derived from elements of the above, and often require strange decisions regarding whether they should be consumed hot or cold. i find the idea of forcing heated water through a bag of dust to be frightening and thus will never bother with herbal or other teas and the like. by the time i have decided whether i am more comfortable washing the filth from the packet of herbs or letting the boiling water hopefully sanitize it, the desire to consume has inevitably passed me.

these options all leave me confined, confused, or crazy. i turn occasionally to sodas on multiple daily occasions, but since i trust the conniving swindlers in charge of public health policy at least somewhat, i have tried to reduce my own soda consumption, so i will soon schedule a doctor's visit where i will request that an iv be connected to one of those water carrier backpacks, allowing me never to drink again.

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